About our company

About Horton & DeLoach Insurance Brokerage

Hello and welcome

My name is Bill Horton and I help people learn how to get the best value for their buck when it comes to insurance. So please, pull up a chair for a short chat.

Our history and business philosophy

I first became licensed in the insurance industry in 1993. However, by 1995 I was out of it. During that time, I failed to learn how to create a successful business. As a person with zero knowledge of the “big picture” of how the industry worked I struggled, plain and simple. With 2 young children to provide for, I moved on to a position that would better provide that.

Fast forward 15 years – In 2010 I decided to get back into the industry and fully commit to it. I knew from my earlier days that I enjoyed helping people, especially in the Medicare arena. I also knew that I was quite good at it. It is said that you must enjoy something to be good at it. Really good at it. I have succeeded with that and I’m proud of it. Your best interest is the only interest we have in the deal. Not whether we can qualify for an Alaskan cruise or a bonus from an insurance company for sending them more business. True, we have a responsibility to our clients to remain in business, and we shall do so. But never at anyone’s expense. Our principles and morals will never be undermined.

That’s the great part of being an independent brokerage – we have (and offer) the freedom to find the absolute best solution for you. No song and dance, just results.

We run our business based on just 2 principles:

  1. Make sure that the person we’re working for gets the coverage that’s right for them. Every person we talk with has a different set of circumstances and goals and there is no one-size-fit-all plan that works for everyone.
  2. Make sure that we keep as many of your dollars in your pocket every single month as possible. It is far too common to spend more than necessary simply because you’re not aware of different options.

The magic behind the scenes

My wife and business partner, Sherrie DeLoach Horton, contributed the ‘DeLoach’ part of our business name.  In 2014, my business had grown to the point that I could not expand my Medicare clientele and still take care of my existing clients. Therefore, Sherrie became licensed in 2014, and Bill Horton (Insurance Broker) became Horton & DeLoach Insurance Brokerage LLC. 

Sherrie took over my non-Medicare health insurance business so I could focus on Medicare and Life Insurance.  She continues to manage this part of our business. Perhaps more importantly, she keeps the business running smoothly by handling all of the back office necessities (taxes, payroll, assorted odds and ends) that I am simply no good at. Also, if a person needs help in completing the Medicare Advantage and Part D drug plan comparison service we provide, there is a good chance they will speak with Sherrie.

Wrapping it up

We realize that you have no reason to trust any of this. Nor do we blame you – you don’t know us from Adam, and there are plenty of other people asking for your business as well.

The only way we can back these words up is by showing you what we can do. So give us a call and discover how we have earned the trust and loyalty of hundreds of happy and satisfied clients. We’re always delighted to make a new friend and show you, too, how to find the best value for your insurance needs.

Bill and Sherrie Horton by the pool with their dog, Duff
Bill, Sherrie & Duff